Category In February
Yes this winter, you don’t have to call in sick to have a duvet day – just buy a duvet jacket or coat – then every day can be a duvet day.
Built for comfort and warmth over style, they are not the most obvious of fashion garments but bulky puffer jackets in all lengths have become the A-listers must have item. Rihanna, Kylie Minogue, Julianne Moore and Katie Holmes to name a few have been photographed wearing them.
Not only are they great for keeping out the chill, they are light-weight, don’t crease and best of all they disguise any post-Christmas indulgence. The other thing, of course, is that providing you don’t take it off in public, no one will know what you have got on underneath so you could still have your pyjamas on. Perfect if you are a dog walker or taking the kids to school and it’s too much of a rush to get dressed.
What started as a ‘I wouldn’t been seen dead in one of those’ sort of coat is now readily available from every High Street retailer. From Sainsbury to Zara take your pick.
From a styling point of view I would just advise that these Michelin Man type coats add bulk and look great on tall and/or slim ladies, however, if you are on the shorter size and edging towards a size 14/16 please ask a friend you can trust when trying one on, for her honest opinion before purchasing.
With regard to the best colour to buy, then my advice is: if you have blonde and light brown hair opt for a soft brown or light pewter, if you have dark hair then black or navy will work, should you have red tones in your hair then choose a khaki or brown and if you have silver locks then navy is best and black will look great too.
After all, it’s the ‘coolest’, warmest coat for the season – if you know what I mean!
Written by Personal Stylist, Shan Williams
For further inspiration please see our Pinterest board https://uk.pinterest.com/colourmebeautuk/duvet-day/
Watching Mr Selfridge has made me fall in love with retail all over again. One of the reasons for this is seeing the dedicated care and attention given by the staff to their customers. There is great satisfaction in seeing a customer’s excitement over a purchase they have made which you have helped them carefully choose. Plus, a happy customer is likely to be a repeat customer.
Shoppers are much more informed than they were a century ago because there is so much information available to them now, but general advice only works up to a point. In terms of fashion, what the customer wants and needs to know is “does this particular item look good on me?” and “is this a good purchase for me?”. Moreover, they want the truth, not a hard sell. Some instinctively know what suits them, but they may not understand why and they won’t always make the right choices.
Most of today’s shoppers go to the high street (or online) with a good idea of what they like and what they want but they still need guidance; useful guidance. Not only do staff need to know the product range and what is special about it, they need to understand what is special about each individual client too. Customers come to your staff for advice and you want to build their trust in you. Staff who are trained in the key concept of styling and who have the tools to identify the most flattering colours and styles for your customers will show dividends at the end of the day. You want to allow your staff to be proactive and knowledgeable to increase sales and generate repeat business.
Clients’ lifestyles and personalities also need to be considered when putting clothes together for your customers. You will have clients who want to find the right garment and go, whilst others will be happy to wander around, try it on and chat. Staff need to be able to “eyeball” the customer to figure out what type of client she/he is and to be able to present her/him with what she/he will like and what will suit her/him. In effect, each member of your sales team becomes a personal stylist and is able to help the customer put together the best possible outfit from the range you sell.
From the staff perspective, this also creates more job satisfaction as they will take great pleasure in knowing they can help their clients make a well-informed choice. It adds enormous value to the customer experience and builds trust and loyalty between consumer and retailer.
You can see
Anna De Vere – Director of Training and Development, Colour Me Beautiful
Seminars at Pure London Show 10th & 11th February
Full details here